Your attitude and approach will set the stage for a good relationship with the companies you deal with.
One of the videos in my Twitter Essential Training course on Lynda.com includes a discussion on how you can get customer support from companies that maintain Twitter accounts. In it, I include several real-life examples of how I got quicker results from companies through their Twitter accounts than through normal customer service channels. Since recording that course, I’ve had at least a dozen other similar experiences.
If you want to use Twitter to get support for products and services you buy, you need to have the right attitude and approach. With that in mind, here are seven tips for interacting with companies on Twitter:
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Tip: You can use Twitter’s search feature, which is covered in Chapter 7 of the current version of my course, to find Twitter accounts for companies or specific products. Hashtags are covered in the course, too.
When tweeting about a product or company, include its Twitter account name or hashtag in the tweet. This makes it easy for the company to easily find your mention.
- Refrain from using foul language when sharing negative comments about a product or company. Many people are turned off by bad language. Your comment will have more impact — and a greater potential for retweeting — if it’s stated in work-safe terms.
- When complaining about a product or company, be specific. Saying “Company ABC sucks” isn’t nearly as helpful to the company’s support team or fellow Twitter users as “Company ABC takes too long to process orders” or “Company ABC’s website is difficult to navigate.”
- If you have a question about a product or service, use an @mention to direct it to the company’s Twitter account. Ask the question in a single tweet, being as specific as possible. For example, “@CompanyABC Does #ProductA have a warranty?” or “@CompanyABC The manual for #ProductB doesn’t explain how to use it with my iPad.” If the company is properly monitoring its Twitter account, you may get an answer within minutes.
- Don’t hesitate to praise a product or company you like. Last night, for example, I had an extra-good shopping experience and tweeted: “Just wanted to say that we got EXCELLENT service at the PHX Camelback @BedBathBeyond store. Advised on a sheet purchase by an expert!” If everything you tweet is a complaint, you’ll look like a whiner that’s never happy. Support staff could hesitate to help you if they feel you can’t ever be pleased.
- If a company you complained about satisfactorily fixed a problem you had, tweet a follow-up to let your Twitter followers know they made things right. Many companies really do try hard; don’t they deserve praise when they resolve a problem?
- Don’t lie about an experience. Good or bad — people may rely on what you say to make purchase decisions. Do you really want to mislead your Twitter followers?
Of course, if you’re in charge of monitoring a company’s Twitter account, its up to you to respond quickly and promptly to any Tweets that mention your Twitter account or products. I cover that in my Lynda.com course, too.
Let me teach you more about Twitter!
You can watch seven videos from my Twitter Essential Training course for free. Click here to get started.
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Command-Spacebar activates the Spotlight menu on the far right end of the menu bar. You can then type your search word or phrase into the field at the top of the menu.
Command-
Return opens a selected item.

If you know in advance that you want to start a computer in Target Disk mode, you can click the Startup Disk Mode button in the Startup Disk preferences pane, shown here. This immediately restarts the computer in target disk mode.

The Tab key advances you to the next area of a dialog. So, if a dialog contains multiple text boxes for entering information, tab moves you from one to the next. You can tell when an item in a dialog is active because a blue border appears around it or a blue (usually) selection bar appears within it (or both, depending on the item).
Pressing return or Enter “clicks” the default button in the dialog. The default button is blue and pulsating — it stands out from other buttons in the dialog.
You like the Go To Folder dialog that you can use in the Finder? Well, you can also use it in an Open or Save As dialog. Just press Command-Shift-G while the dialog is open. You can then enter a path to the folder you want
And that brings us to Leopard’s built-in Sidebar searches.
I want to point out here that the Smart Folders feature, which is used to create these Sidebar search items, was available in Mac OS X 10.4 Tiger, too. It just wasn’t an in-your-face feature set up in the Sidebar by Apple. As discussed on pages 98 through 99 in Mac OS X 10.4 Tiger: Visual QuickStart Guide, Tiger made it possible to save a search as a smart folder, which could be added to the Sidebar by clicking a check box in the Save As dialog. Leopard works the same way (see pages 93 through 94 in Mac OS X 10.5 Leopard: Visual QuickStart Guide, but Apple evidently wanted to prove how useful this feature was by putting a few examples in the Sidebar for all to see and use.
I tried it this morning on this PowerBook, which has a 867MHz G4 processor (the minimum for Leopard), and started the computer on a mission it took quite a while to complete. Why? Because it came up with several hundred search results, most of which were configuration files buried within the depths of Mac OS’s file hierarchy. And this is on a computer that, so far, contains only a clean installation of Leopard (without all the extra fonts and printer drivers the installer offers to add), ecto (which I’m using to compose this blog entry), and Firefox. That’s it. I don’t even have my own documents installed yet!
Click the Ping button.
You can change the order of the icon menus on the far right end of the menu bar. Just hold down the Command key and drag the icon to the left or right. The other icons will shift to make room for it. The screenshot here shows me moving the battery icon on my MacBook Pro to the left.