Tag Archives: advice

Seven Tips for Interacting with Companies on Twitter

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Your attitude and approach will set the stage for a good relationship with the companies you deal with.

Get more from your software.One of the videos in my Twitter Essential Training course on Lynda.com includes a discussion on how you can get customer support from companies that maintain Twitter accounts. In it, I include several real-life examples of how I got quicker results from companies through their Twitter accounts than through normal customer service channels. Since recording that course, I’ve had at least a dozen other similar experiences.

If you want to use Twitter to get support for products and services you buy, you need to have the right attitude and approach. With that in mind, here are seven tips for interacting with companies on Twitter:

  1. Tip: You can use Twitter’s search feature, which is covered in Chapter 7 of the current version of my course, to find Twitter accounts for companies or specific products. Hashtags are covered in the course, too.

    When tweeting about a product or company, include its Twitter account name or hashtag in the tweet. This makes it easy for the company to easily find your mention.

  2. Refrain from using foul language when sharing negative comments about a product or company. Many people are turned off by bad language. Your comment will have more impact — and a greater potential for retweeting — if it’s stated in work-safe terms.
  3. When complaining about a product or company, be specific. Saying “Company ABC sucks” isn’t nearly as helpful to the company’s support team or fellow Twitter users as “Company ABC takes too long to process orders” or “Company ABC’s website is difficult to navigate.”
  4. If you have a question about a product or service, use an @mention to direct it to the company’s Twitter account. Ask the question in a single tweet, being as specific as possible. For example, “@CompanyABC Does #ProductA have a warranty?” or “@CompanyABC The manual for #ProductB doesn’t explain how to use it with my iPad.” If the company is properly monitoring its Twitter account, you may get an answer within minutes.
  5. Don’t hesitate to praise a product or company you like. Last night, for example, I had an extra-good shopping experience and tweeted: “Just wanted to say that we got EXCELLENT service at the PHX Camelback @BedBathBeyond store. Advised on a sheet purchase by an expert!” If everything you tweet is a complaint, you’ll look like a whiner that’s never happy. Support staff could hesitate to help you if they feel you can’t ever be pleased.
  6. If a company you complained about satisfactorily fixed a problem you had, tweet a follow-up to let your Twitter followers know they made things right. Many companies really do try hard; don’t they deserve praise when they resolve a problem?
  7. Don’t lie about an experience. Good or bad — people may rely on what you say to make purchase decisions. Do you really want to mislead your Twitter followers?

Of course, if you’re in charge of monitoring a company’s Twitter account, its up to you to respond quickly and promptly to any Tweets that mention your Twitter account or products. I cover that in my Lynda.com course, too.

Let me teach you more about Twitter!

You can watch seven videos from my Twitter Essential Training course for free. Click here to get started.

Five Retweet Abuses

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Sure, it’s easy to retweet someone else’s tweet. But are you overdoing it?

Twitter logoI’ve been on twitter for more than three years now and have sent more than 22,000 tweets into the Twitterverse. These are a mix of the usual inane comments, bits of wisdom, meal reports, witty remarks (or my attempts at witty remarks), links to interesting content, and retweets of other people’s tweets.

It’s the retweeting habit of Twitter users that I want to address here.

A retweet, in case you’re not familiar with the term, is a tweet that someone else wrote that is echoed to the Twitterverse. Retweets come in two flavors:

  • Old-style retweets include the letters RT or via followed by the originator’s Twitter name. For example:
    Old Style RT
    or
    Old-style Retweet
  • Official Twitter retweets appear to come from the originator, but they were retweeted by someone you follow. Thus, they wind up in your timeline from the account of the originator, even if you don’t follow that person. Here’s an example:
    Retweet

I could go into a lecture on which method is better (official retweet, in case you’re wondering), but I’ll save that for another post. Right now, I’m more concerned with how much people retweet and what they are retweeting.

This is where I get into some hot water with some Twitter friends. You see, what prompted this post was the complete retweet abuse I’m seeing on Twitter among a handful of people I follow. I don’t mean to point fingers, so I won’t mention any Twitter names. But if you’re one of the people repeatedly committing one of the following abuses, you know who you are.

  • Retweeting more than you tweet. If you consistently retweet other people’s content more than you create your own original tweets, take a moment to consider why you are on Twitter. Is it your purpose to simply echo the words and links of the people you follow? There are Twitter bots that can do that automatically and they’re only slightly more annoying. Why should anyone follow you if nearly everything you tweet has its source elsewhere? (And if the rest of your tweets are from Foursquare, do yourself a favor and just drop out of Twitter now, before someone has to kill you.)
  • Retweeting content that just isn’t interesting to the majority of your followers — or many people on the planet. You may think the latest Latin language release of the Open Source project, thingamabobwhatchamacallit widget plugin, is the most fascinating thing on the planet. But do you really think your followers agree? And if they did, don’t you think they’d be actively following the same sources of information about that project that you are? Retweeting stuff that few people care about only raises the noise to signal ratio on Twitter. And who likes noise? A corollary to this is retweeting local area content when you have only a few local followers. Your 724 non-local followers don’t really care that the corner antique clothing store is having a big sale on Tuesday. Or that your next door neighbor’s cat has gone missing. Or that there’s a fire/flood/tornado/locust warning for your county. If we wanted local area information on Twitter, we’d follow the same kinds of local information sources you follow — but for our areas.
  • Retweeting other people’s references to your Twitter account. Okay, so @yourbiggestfan tickled your fancy by tweeting about how much he liked your latest book/blog post/tweet/haircut. Do you know how dorky and self-centered you look by retweeting his gushy tweet? Isn’t Twitter narcissistic enough by giving you an opportunity to brag about yourself? Do you really think it’s necessary to retweet the nice things other people say about you, too? Ick.
  • Retweeting the tweets and retweets of others in a special interest group where everyone follows everyone else. This is especially annoying when you use the old fashioned RT or via method of retweeting. It means that everyone who follows everyone else has to read the same tweet six or seven times. Consider the world of Ninja Yoga Masters, which may only have 20 outspoken master members sharing the same few hundred followers. When each of the masters retweets a fellow master’s comment with an old-fashioned RT, we all have to read that comment again. And again. And again. Do you know how annoying that is? Especially when the retweets appear one after the other in our timelines? It’s like the retweeting crew is singing a chorus.
  • Retweeting improperly. Someone came up with some words of wisdom or a good one-liner or a link good enough for you to retweet. But instead of doing it properly by using the official Twitter retweet tool (which is now supported by just about all Twitter client software), you paraphrase to shorten or maybe leave out the source. Not very nice, is that? There’s no reason to incorrectly retweet someone else’s tweet. Click the damn Retweet link or button; Twitter does the rest for you, leaving the original in all its glory and properly crediting the source. This helps other people find and possibly follow that source if they find the retweeted content is interesting.

Now I’m not saying that my tweets are perfect. They’re not. There are too many of them to all be good. Indeed, I’ve committed all of these abuses at least once in the past 3+ years. But the growth of Twitter has made abuse like this unacceptable. It’s causing people like me to limit who they follow and to drop Twitter friends because of their annoying retweeting behavior.

What do you think about the retweeting situation on Twitter? Do you have any pet peeves I neglected to include in my list? Don’t be shy! Share them with us. Use the Comments link or form for this post to let us know.

And do me a favor: retweet this post to spread the word. Twitter would be a much better place without so many retweets.

Get more from your software.Want to Learn More about Using Twitter?
Learn online at Lynda.com. Recently revised and expanded, my Twitter course includes more than three hours of video training material that’ll help you get more out of Twitter. Check it out. If you’re not a Lynda.com subscriber, be sure to visit to try some of the free videos. I think you’ll be hooked.

Got a Keyboard? Use it.

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A blog post should be more than just screenshots of what other people Tweeted.

This morning, as I sat drinking my coffee, I began my usual ritual of checking out some of the links tweeted overnight by the people I follow. One of them was about the iPad. Interested in the iPad as my future ebook reader, I followed the link.

I wound up on a blog post that consisted primarily of screenshots of Twitter. The blogger had posted a question on Twitter about the iPad and then sat back and captured screenshots of the responses as they were tweeted.

I call that lazy blogging.

It was also extremely tedious to read. So tedious, in fact, that I stopped reading after the first scroll down. I did continue scrolling to see if there was some content added by the blogger, but there was so little of it that I wound up simply closing the browser window and getting on with my day.

And then I realized how much it bugged me that there was someone out there passing off screenshots of Twitter responses as a blog “post.”

There is so much crap on the Internet today. Huge quantities of it. I don’t “surf” the net. My Web activity is limited to looking up things I need to know about and following what appears to be interesting links that I receive from friends and business associates verbally, via e-mail, and via Twitter. I don’t want to spend my day wading through the crap online. I want the good stuff.

A blogger should not simply regurgitate what’s readily available on the Web. If I wanted to know what Twitter users thought of the iPad, I’d use Twitter’s built-in search feature — which is also part of Nambu, my preferred Twitter client — and set up a search. I’d then read the results myself. I don’t need to go to a blog to read the same stuff. As screenshots, for Pete’s sake! Hell, if I were at home with my miserably slow Internet connection, the damn page would have taken five minutes to load!

A blogger’s job is to both inform and provide analysis. A summary sentence at the top of 20 screenshots that simply says, “Many people think lack of multi-tasking is a deal breaker,” doesn’t do much for me. And I certainly don’t need to see those 20 screenshots. I get it. You’re not making this up. All these Twitter users said it. I guess it must be true.

And it’s immensely ironic that this post was retweeted. As if it had value. WTF?

My point: if you call yourself a blogger and want to add something of value to the Web, dust off your keyboard and use it.

How NOT to use Twitter for Marketing and Sales

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An example of social network marketing #FAIL.

I don’t follow many people, but among those I do follow is a person connected to a tourism publication that serves the Phoenix area. As the owner/operator of a helicopter tour and charter company, I thought it might be interesting to see if this person tweeted anything that could help my business grow.

On Thursday, January 14, at 4:03 PM, he tweeted the following:

There is still time to advertise in our annual Spring Training issue – it’s only 6 weeks away. Affordable exposure that drives results.

This is an exact quote. There are a few things wrong with it:

  • The tweet makes no mention of the name of the publication or the area it serves. So unless you know what publication this guy works for — and its name is not part of his Twitter name — you’d be hard-pressed to understand why this might interest you.
  • The tweet mentions the “Spring Training” issue, but neglects to identify the “6 weeks away” as the editorial deadline or publication date.
  • There’s no link in the tweet to take action. I suppose this guy thinks that if you do figure out what this is about and are interested, you’ll track him or his publication down and make contact. A link sure would make that easier.

As a former frequent business traveler, I’m very familiar with the publication. It’s available in all major cities. It might be a good match for my business to advertise in. But I needed more information.

I tweeted back with a direct (private) message about fifteen minutes after his initial tweet, at 4:20 PM the same day:

I’ll bite. Call me with your ad rates: 928/###-####.

(I obviously provided my entire phone number, which I don’t need to reproduce here.)

And then I waited. I didn’t sit around my computer. I had other things to do.

Almost an hour later, at 5:08 PM, he responded:

Maria… I’ll have my partner [redacted] call you – he handles sales, and I produce the magazine, videos & social media :)

But because I wasn’t sitting at my computer and wasn’t checking my incoming messages, I didn’t receive this response for a few hours. I figured I’d reply with some additional information that would help his partner get a better idea about my business before he called. So when I received this tweet a little after 8 PM, I replied:

Tell him it’s for http://www.flyingmair.com/

At 10:37 PM, he replied:

Will do :)

So from the time of his initial tweet about special ad rates to the conclusion of our discussion, more than six hours had elapsed.

By this time, I was asleep. Since he’d received my phone number after 5 PM, I wasn’t expecting a call that day anyway. But I did expect one in the morning.

But I didn’t get it.

In fact, it’s now Monday, January 18, almost four full days since his initial tweet, and I have not received a phone call from his partner.

So in addition to the poorly composed tweet, here are a few other ways this person failed at social network marketing:

  • When he posted the initial tweet, he was obviously not monitoring Twitter for immediate responses like mine. It took nearly an hour for him to respond.
  • Although he had my phone number in hand, he didn’t use it to contact me — even to tell me to expect a call from his partner. Instead, he relied on direct messages through Twitter — not even text messaging directly to my phone! — which relied on me checking for such messages. This stretched out an initial contact to more than six hours.
  • Although our contact was made on a Thursday afternoon, no follow-up contact was made on Friday (a work day) or the weekend. At this point, I don’t think any contact will be made at all.

In short, this person attempted to use Twitter for marketing, actually got a lead (!), and still dropped the ball by failing to follow up in a timely manner. This is a perfect example of a failure to use social networking for marketing purposes.

The result of all this:

  • I will stop following this person. There doesn’t seem any reason to continue to do so.
  • If his partner ever calls, I’ll tell him I spent my advertising budget on Friday, when I expected his call.

What marketers need to understand is that in this economy, few people actually need their product. It isn’t enough to make a half-assed attempt at reaching customers and expect them to do all the legwork. And it’s absolutely inexcusable to fail to call a potential customer after that customer has requested a call.

All the tweeted smilies in the world can’t fix that.

I call that #MARKETINGFAIL

Your Twitter Experience is What You Make It

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An analysis of two kinds of Twitter accounts.

Twitter logoI’ll admit it: I have two Twitter accounts.

One account, mlanger, is the account I opened in March or April of 2007 and have maintained meticulously in the 2+ years since then. I’ve carefully chosen the 100-110 people I follow, adding new ones and trimming away old ones to maintain a total count that never exceeds 120 people. In the meantime, I’ve been followed by over 1,000 people throughout the years — but more about that number in a moment.

The other account, flyingmair, is the one I created when I recorded my Twitter course for Lynda.com. It was a test account, never intended for anything more. A bunch of people who agreed to be in the course followed me and I followed them back. When my work on the course was finished, I allowed it to languish. Later, I set up an TwitterFeed to automatically post news and special offers for helicopter flights from Flying M Air’s Web site to that account. It’s not much — maybe 2 tweets a month. I turned off follower notifications so I wouldn’t be bothered by bots. But more recently, I decided to use that account to experiment with TweetLater, another third party Twitter service. One of the features it offers is auto-follow, where your account will automatically follow anyone who follows you.

On Auto-follows

Now I need to be clear on something here: I don’t believe in automatically following anyone. This has to do with my personal philosophy of what Twitter is: a social networking tool. What’s social about automation?

I also don’t believe in following everyone who follows me. Twitter is being destroyed by “follower collectors” — people who participate in Twitter solely to build follower count. They’re sucking bandwidth and resources that could be better used to maintain the system for people interested in content. I’m interested in content.

So I would never use an auto-follow tool to follow new followers on my main Twitter account. I keep my follower count to just over 100 because I’ve realized that that’s about all I can follow. I read all the tweets of the people I follow and I interact with them. I build relationships. I learn things. I get links to great content on the Web. Sure, some of the people I follow link to crap and have stupid tweets. But not all the time. And don’t we all?

But the follower collectors don’t care about content. All they care about is building follower count. They do this primarily through automated tools — automatically following people based on keywords or just hits, hoping those people will follow them back — automatically or manually. To avoid their accounts being flagged by Twitter’s monitoring tools, they also automatically unfollow people who don’t reciprocate the follows.

I moment ago, I reported that I’d been followed by over 1,000 people in 2+ years on Twitter. Yet my follower count is under 800. The reason is the automation tools used by the follower collectors. They automatically follow me but I don’t follow back, so they automatically unfollow me. Some of these people have followed me more than once — I reward them for their efforts by blocking them.

Content Is King

So now I’ve got these two accounts:

  • The one I monitor, maintain, and interact with daily. The one I enjoy. The one I joined Twitter for.
  • The one I allow to languish with occasional automated tweets for my business. The one I reciprocate follows for.

And here’s the difference between them.

The one I maintain has good content. Not perfect, not always crap-free, but good. It has interactions between intelligent, interesting people who link to interesting things on the Web, share good photos, and provide answers to “lazyweb” questions. This Twitter account is the “water cooler” I’ve blogged about so many times. The break from my work, the “friends” who aren’t really close but who know me at least as well as I know them.

The one I’ve fully automated is mostly full of crap. All of the people that account follows are people who followed that account. More than half of the people who follow that account, automatically followed that account. In other words, those accounts may or may not care about interaction. At least 10 of the accounts there release an endless stream of links to content on the Web via RSS feed. They’re just regurgitating links to dozens of new blog posts on other sites — some of which may not even be topic-specific. There are a few accounts there that are connected to real people who are genuinely interesting; I follow some of them on my main account. But, for the most part, the unmaintained, automated account is a gateway into a total waste of bandwidth.

Which would you rather have on your Twitter Home page?

What Would Happen If All the Crap Went Away?

Imagine a Twitter where most of the tweets were interesting or useful or made you think. Imagine it being populated by people who actually cared about the people they followed and interacted with them regularly.

Learn it all.Imagine a Twitter where people didn’t game the trending topics, using all those popular terms in tweets to get their accounts noticed. Imagine automated tools for following, unfollowing, and tweeting vanishing into thin air, requiring people to actually type in the content they want to appear.

You’ve just imagined the Twitter I joined 2+ years ago.

Five Tips for Composing a More Effective Social Networking Bio

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Is yours saying what you really want to say?

I’m a member of several social networking services: Twitter, LinkedIn, Facebook, Flickr, Yahoo Groups, etc.

All social networks have the same idea when it comes to setting up your account. You provide information about yourself in a “bio.” The maximum length of a bio can vary from site to site. Twitter, on the low end, allows only 160 characters. LinkedIn has no maximum length. Other services fit in between.

Your bio is your primary way to tell people who don’t know you what you’re all about. If they’re heard about you from someone else or stumbled upon one of your Twitter tweets or Facebook wall posts, they might be interested in learning more. They might even want to become your . . . wait for it . . . friend.

Whatever.

The point is, they’ll start with your bio to learn more about you, so it’s in your best interest to create a good one.

Here are some tips for creating an online bio for social networking:

  • Be brief. This is required on Twitter, which allows only 160 characters. As such, you’ll need to keep the text tight and specific. Lists usually work well here. Even if the service allows longer bios, don’t get carried away. Start off with the basics — the “must-know” info about you. Then expand in additional paragraphs. Nobody is going to slog through hundreds of words just to decide whether you’re someone they want to follow or be friends with.
  • Be accurate. Include the things that are important to you, keeping in mind the audience of the social networking service. The things you put on a Twitter or Facebook bio are likely to be very different from the ones you put in a LinkedIn bio, since the services are set up for different purposes. Don’t make stuff up. If you have to make up things about who you are, you really need to step away from the computer and get a life.
  • Be meaningful. Sure, lots of folks think it’s cute or cool to have a one-line bio with some spiffy saying, possibly snatched from a punch line in a movie. If a movie-one liner describes you to a stranger, I’m impressed by the shallowness of your character. The folks I want to know tend to be a bit deeper.
  • Be aware of turn-off words. I don’t know about you, but I don’t want to be friends with anyone who is a self-proclaimed guru or expert. These are words that other people should apply to you — not words you apply to yourself. Other turn-off words vary from person to person. If you are a woman and describe yourself as “sexy,” a heterosexual woman like me is not going to be impressed. But a teenaged boy or a lesbian might.
  • Be aware of providing too much personal information. Do we need to know that you’re rebuilding your life after a divorce? Or that you’re a recovered alcoholic? And while you might be proud to be a “Christ follower,” when you include that in your bio, you shouldn’t expect to make many friends with people who aren’t fundamentalist Christians or not religious at all.

Learn it all.Think of your bio as bait on a fishing line. Who will it attract? But, at the same time, how many people will ultimately be disappointed by the mismatch between what your bio says about you and who you really are?

What do you like or hate about things people put in their social networking bios? Use the comments for this post to share your thoughts.

Tips for Promoting Your WordPress.com Blog

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A few tips for WordPress.com bloggers interested in attracting more readers to their blogs.

I’ve been doing a lot of work with WordPress.com lately, preparing some new training material to cover the new features and revised administrator interface. Part of my new material is a list of tips for WordPress.com bloggers who want to attract more readers. Here’s the list:

  • Create original, well-written content. Too many blogs just rehash what’s already out there on the Web. But if your content is new and original, you’re more likely to attract readers who want fresh information or a different, independent point of view.
  • Blog regularly. If you’re serious about attracting readers, you’ll need to post new content at least a few times a week. Be committed and you’ll be rewarded with a strong following.
  • Stay focused. Studies have shown that popular blogs have one thing in common: they focus on a limited number of topics. Readers find this attractive because they know that if one of your posts interests them, they’re likely to find other posts that also interest them. This simply isn’t true if your blog covers a very wide range of topics.
  • Comment on other people’s blogs. When you comment, you often have the opportunity to include a link to your site. If your comment is thoughtful and appropriate, you might encourage others to come visit your site.
  • Share your blog URL everywhere you can. Three good places is on business cards, letterhead, and your e-mail signature. I bet you can think of a few more places if you try hard enough.
  • Use appropriate keywords in your blog posts. Key words are picked up by WordPress.com. If you apply an appropriate keyword, WordPress.com visitors may discover your blog when exploring a keyword.
  • Enable the Related Links extras feature of WordPress. This includes your blog among those blogs that can appear in related posts list on other WordPress.com blogs.

What do you think? Can you apply these tips to your blogging activity?

Four Steps to Get the Most Out of Twitter

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Some tips for taking the “yuk” out.

I first heard about Twitter a few months ago on either the MacBreak Weekly or TWiT (This Week in Tech) podcast. (Both highly recommended, by the way.) I immediately checked it out. At first, I thought it was kind of cool, but then I realized that it was nothing more than a gigantic, worldwide chat room. Everyone talking, few people talking to a specific other person, some people even talking in languages other than English (imagine that!), few people saying anything of interest.

Twitter is a micro blogging tool. If you looked at 100 random blog posts from all over the blogoshere, how many of them do you think you’d like? This is the same. Look at 100 random tweets and you’re likely to find very few that are even worth the time it took to read them.

And they’re only up to 140 character long.

First Impressions

Miraz summed it up in a comment on yesterday’s “Reach Out and Meet Someone” post here:

I’m really interested by your previous post and comments here about Twitter. I’d noticed Twitter and found my first, and strong, reaction was Yuk!

The next time I looked was the other day when I thought I should include it in a book I’m writing for community groups. This time I looked and just felt old.

I see it as a monumental waste of time and a triviality, so I find your comments about feeling more connected to people particularly useful.

I felt exactly the same way. Yet people were talking about it and raving, in many cases. So I figured I was probably missing something and decided to give it a closer look.

You Need to Scrape Away the Bull

The main complaint about Twitter is: who really cares about what all these people are doing? What you had for breakfast isn’t very interesting. What you’re watching on TV isn’t interesting either. And why all the cryptic statements? Are you trying to be cool?

But if you could scrape away all the bull and concentrate on the content that may be of real interest to you, Twitter does have some value. I’ve gotten a glimpse of it. Not enough to convince me that it’s good, but enough to make me think that it might be.

Here’s what I did to reach this point. I recommend these steps to anyone who wants to give Twitter a real try.

Step 1: Create a Twitter Account

I’m not going to explain how to do this. You can go to Twitter and follow the instructions online to do it yourself.

I definitely recommend that you choose an appropriate image for your identity there. Something that gives people an idea of what you’re all about. For a while, mine was the same image I currently use for my Gravatar: my helicopter’s back end with hot air balloons in the background. Pretty but not very real. I’ve since switched it to my standard head shot, which I hope to get redone one of these days. Most Twitter users either use a photo or a cartoon for their images. My advice: don’t use established cartoon characters; one of these days, someone’s going to start suing.

While you’re in your account settings, be sure to create a one-line (they really mean about six-word) bio of yourself. It appears when someone goes to your Twitter page. Set your time zone, enter the full URL for your Web site or blog, and just provide the needed info. If you don’t want to be on the public timeline, there’s a box you can check. I wouldn’t check it unless you’re worried about stalkers or some other crazy thing. After all, there is a slight chance that you might impress someone reading the public timeline (whoever that might be) enough to make a new friend.

Step 2: Download and Install a Tweeting Tool

I cannot over emphasize the importance of this step. Sure, you can keep your Twitter home page open and refresh it once in a while to see what’s new. But there are better ways to get involved with Twitter.

For a while, I used a Dashboard widget to compose and send my tweets. This was convenient; press F12, fill in a form, press Return, and press F12 again to get back to work. This added my tweets to Twitter, but did not display the tweets of my friends.

TwitterificThen I discovered Twitterific. Frankly, I can’t imagine using Twitter without this little application. (Now calm down, folks. You can use the Comments link or form at the bottom of this post to tell me why your favorite Twitter tool is better.) It features a resizable window that captures and displays not only your tweets, but the tweets of all the Twitter users that you follow. There are a variety of notification options with and without sound. And, best of all, there’s a tiny form at the bottom of the window that you can use to enter your own tweets.

Twitterific has just one problem — and it doesn’t affect me at all: it requires Mac OS X 10.4 or later. Yes, it’s a Mac-only application. (I’m relying on the PC folks reading this to use the Comments link or form to tell us what they’re using. Let’s hope they don’t let us down.)

Twitter also works with instant messaging and I’m pretty sure you can use your IM client (iChat, MSN, AOL, etc.) to interact with Twitter. But since this article’s intention isn’t to explain all the different ways you can use Twitter, I’ll let you explore that option on your own.

And Twitter does work with text messaging on a cell phone. But if you enable and regularly use that feature, you really need to get a life.

Step 3: Find People to Follow

You don’t want to monitor the public timeline. Trust me: it’s a waste of time. You want to follow the tweets of a select group of people. People that you select.

There are a few ways you can find people to follow:

  • Ask your friends, family members, and work associates if they have Twitter accounts. If they don’t, use the Invite form on your Twitter account to invite them. Be sure to use the extra note field to explain what this is all about. You might want to point them to an article about Twitter (like this one?) or a favorable review. The people you invite should be people that spend a lot of time in front of a computer connected to the Internet, so tweeting will be easy and convenient for them.
  • Track down the Twitter accounts of famous people you want to follow. Believe it or not, Barack Obama has a Twitter account. (I don’t follow him.) So does Stephen Colbert. (I do follow him.) Now, obviously, these people have better things to do with their time than send tweets out into the blogosphere, so their tweets are likely composed by their staff and have some kind of marketing value. Obama’s is strictly campaign stuff. Colbert’s is a bunch of typical Colbert-style one-liners. These are just examples. I’m sure plenty of celebs have Twitter accounts, if you’re into the celeb thing.
  • Check the blogs you follow. Quite a few bloggers have Twitter accounts. If you like the blogger’s blog, then you might like his tweets. I found a number of interesting people to follow this way.

Make these people your “Friends” — that’s Twitter’s term for the people you follow. Doing that is easy; just go to their Twitter timeline and click an Add link under Actions.

If someone makes you a friend, he’ll be listed under your followers. It’s always nice to add them as friends, too. It might give you insight as to why they added you. And you can always “Leave” them if you decide you don’t like their tweets.

Which brings up the next point. Once in a while, you’ll discover that you really don’t like the tweets of one of your “friends.” (I really feel a need to put that in quotes since the people you follow might not be real friends.) Just go to your Twitter page, view your list of friends. and click a Leave link under his name/icon. I did this just the other day when I decided that one of my “friends” was getting a bit too political for my taste. (No, I don’t want to sign your online petition, thank you.) Click of a link and I don’t have to hear from him anymore.

Step 4: Post Tweets

Even if you have no followers, you should make it a habit to post tweets on a somewhat regular basis. I’m not saying you need to do it daily or hourly or weekly or every ten minutes. I’m saying you should do it at least occasionally, when you have something to say.

I tend to tweet when I sit down to start a project or finish one up. This morning, I tweeted about going down to feed my horses and about a new article posted on my site. When this article is finished and posted, I’ll tweet about it and provide a link.

Be particular about the content of your tweets. Try to limit yourself to tweets that people might actually be interested in. Okay, you had eggs for breakfast. But don’t tweet about it unless you fetched those eggs out of a henhouse and the rooster tried to kill you or you cooked them in a microwave, causing them to explode all over the inside and start a fire. Okay, so that’s an exaggeration. But you know what I mean. Something interesting.

You can make all your tweets self-promotional, but I assure you that you’ll have very few followers — unless, of course, you’re famous and people want to read about your latest book, movie, radio show, interview, podcast, etc. I admit that my tweeting about articles as they are released has an element of self-promotion to it, but I’d like to think that some people might want to check out some of what I’m writing about. After all, if you were using Twitter, wouldn’t you be slightly interested in an article about it?

Remember, Twitter limits you to 140 characters per tweet. Don’t feel as if you have to fill them. It automatically converts long URLs to short ones (using tinyurl), so don’t worry about URLs taking up all your characters. Just keep it short and sweet.

As for writing style, Grammar Girl wrote an excellent style guide for tweets, “Grammar Girl’s Strunk & Twite: An Unofficial Twitter Style Guide.” Read it and use it. Please.

The Twitter Virus

I first read the phrase Twitter virus yesterday. At first, I thought it was some kind of real computer virus. But apparently, it refers to a person’s active involvement in Twitter — in other words, tweeting the moments of your day all day every day.

A certain amount of Twitter virus is vital to using Twitter and attracting and keeping followers. But if you’ve got it too bad — like a certain person I follow who tweeted from his cell phone about being stuck in traffic waiting at a railroad crossing this morning — you probably want to take a step back and think hard about your involvement.

While a tool like Twitterific makes participating in Twitter extremely easy, don’t get carried away. The people who follow you don’t need (or probably want) every detail of your life.

Try It

Twitter is also a social networking tool. I participate because I find it interesting to see what other people do and think throughout their day. I leave the Twitterific window open — I have a 20″ monitor, so there’s enough real estate for it — and peek at it once in a while. And then I tweet when I have something to say. It’s pretty effortless and it certainly doesn’t take much out of my day.

Now you know what I do with Twitter and how you can make it a worthwhile experiment. Don’t be shy. Try it. It’s all free and, if you don’t catch the virus, you can quit it at any time.

5 Ways to Make Your Blog Posts More Readable

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Learn five easy tricks to help pull readers into your blog posts.

Okay, so you’ve written an article for your blog and you’re all ready to publish it online. You’re confident that the article’s content is well-written. And you’re sure it will appeal to your blog’s regular readers.

But wait! Before you put it out to be read by the world, have you done what you can to make it more readable?

By readable, I mean formatted in such a way that visitors will be drawn into its content and want to read every word. Or have you simply composed 20 paragraphs of good, solid information, formatted as big solid blocks of text?

No matter what blogging tool you use to publish your blog, you should have access to the standard array of formatting features available in HTML. In this article, I’ll explain how and why you should use them.

Break Up Long Paragraphs

What’s less attractive on a Web page than solid blocks of text? Long paragraphs of unbroken text can intimidate readers. They look unapproachable, like a college textbook. (For me, they bring to mind the textbook in my college tax accounting course, which further reminds me of two semesters of boring hell on Mondays, Wednesdays, and Fridays.)

Break up long paragraphs at logical points. This will require some writing skill, since you can’t arbitrarily chop paragraphs up — each one must still communicate a complete thought. But shorter paragraphs are a lot less intimidating than long ones — a point that applies to sentences, too (although I can’t seem to get that one into my thick skull).

And one more thing about this: be sure to use a space between paragraphs (usually with the <p> tag rather than the <br /> tag, if hand coding is required). On the Web, that’s the standard way to end one paragraph and begin another. Just starting a new line isn’t going to break the paragraph at all — at least not in the eyes of the reader.

Use Headings

Headings cue the reader about the content of paragraphs that follow them. For example, my Use Headings heading here tells you that I’m going to talk about headings in this paragraph and, likely the few that follow up until the next heading. Readers can scan your article’s headings to get a better idea of what the article covers.

Of course, there are two kinds of headings. There’s the kind that actually reflects what’s in the paragraphs they head — that’s what I’m using in this article. And then there’s the kind that doesn’t quite explain what the following paragraphs are about, but are humorous or witty. Both types can work, but for serious content, I recommend the first type.

Headings can also help with search engine optimization (SEO), but not being an SEO expert, I can’t elaborate much about this. I seem to recall reading that h1 and h2 level headings are more effective for SEO than other lower levels. I use h3 because that’s how formatting is set up on my blog and I’m not terribly concerned with SEO. If SEO is very important to you, you might want to look into this claim. Of course, for headings to be effective at all in SEO, they must be coded as headings using <h2> and </h2> tags (or other level tags as appropriate) around them. The appearance of text coded as headings will vary depending on settings in your style.css file or other style information for your blog. (And now we’re getting a little more technical than I wanted to get in this article.)

Format Lists as Lists

If any paragraph in your article includes a list of four or more items that are longer than four or more words each, for heaven’s sake, format them as a list!

There’s nothing so boring or potentially confusing as long lists within a paragraph, especially when those lists include explanations, commas, and semicolons. Why worry about proper in-paragraph list formatting when you can simply create a bulleted or numbered list that’s clear and easy to read?

Lists, like headings, are also extremely scannable, making it easy for readers to get an idea of the content they include. They draw the reader in by giving them information in bite-sized chunks. Bold formatting used at the beginning of a list item (see below) can act as a heading, letting the reader know that an explanation or more information about the item follows.

In summary, lists can do the following for you:

  • Break up long blocks of text. Long lists in a paragraph make big, fat, intimidating blocks of text. Isn’t this much nicer?
  • Make one point easy to distinguish from the next. Since you (and your readers) don’t have to worry about how list items are separated (comma or semi-colon?) you don’t have to worry about someone misunderstanding list items.
  • Take advantage of built-in formatting options. I’m not just talking about standard bullets and hanging indents here. As you can see in this list, a blog’s style.css file can include instructions for graphic bullets or other fancy formatting.
  • Give your readers important points quickly. By presenting information in an easily scannable format, your readers can see what a list is about without wasting time. If it’s what they want to learn more about, they’ll dive in and read it.

Apply Other Formatting…but Sparingly!

There are other, more basic formatting features you can apply to text. Want some basic information to stand out? Use bold formatting (as I did in the bulleted list above). Introducing a new word or phrase? Italicize it. Got a quote to share? Here’s what I say:

If it’s longer than a dozen or so words, consider putting quotations between <blockquote> and </blockquote> tags. This clearly identifies the text as a quote from another author. (Well, in this case, it’s still words of wisdom from me, but you can quote me if you like.)

Don’t use ALL CAPS. It’s childish and unprofessional and considered by many to be “shouting.” And don’t use underlines. On the Web, underlines indicate hyperlinks and you can confuse your readers.

And don’t use too much formatting. There comes a point when the repeated application of bold and/or italic formatting loses meaning and simply fails to do the intended job.

Insert Illustrations

I’m a firm believer in the old adage: “One picture is worth a thousand words.” Maybe that’s why I’ve been writing Visual QuickStart Guides for Peachpit Press since 1995. Those books are full of screenshots — mine average 3-4 per page — and are excellent tools for teaching readers how to perform tasks with various software.

In regular writing — such as the writing you might do for your blog — images can also help communicate information. Did you write a software how-to piece? Screenshots of the steps would be extremely helpful. Did you write about a recent vacation? Include a few photos to show the scenes you’ve written about. Does your article explain the organization of a company or one of its departments? Include an organizational chart to put things in perspective.

On the Web, images do more than just communicate information. They also add visual appeal. Think about it as you visit sites on the Web. Which pages or blog posts caught your attention more? The ones without images? Or the ones with photos or drawings?

If you don’t have illustrations for your article and you want to include some other kind of graphic element, try text in a box. This effect, which is often used in print publications, can add visual appeal almost as much as an image can.

Let’s face it: people like to look at pictures. By giving them pictures that relate to your article, you can capture their attention and reel them in to read more about what the picture shows.

A word of warning here: Don’t use photos that don’t belong to you — doing so is likely a violation of copyright law. You can probably use company logos — if your use is consistent with the company’s rules governing logo use (normally available on its Web site) and you’re writing about the company. But taking photos off another Web site or scanning them out of a print publication for use on your site could get you in a lot of trouble. It’s stealing, plain and simple, and you could get sued. Use photos, screenshots, and drawings that you’ve taken or that you’ve received permission to use. The rule of thumb here is, if you don’t know whether you have permission to use it, you probably don’t.

Conclusion

As you can see, each of these techniques is relatively easy to implement on your blog. While it isn’t necessary to use all of them in one article (as I’ve attempted to do here), you can mix and match them as you see fit to liven up the layout and appearance of your prose.

The main thing to remember is this: the more interesting you make your text appear at first glance, the more likely you are to get readers to stick around and read what you’ve written.

Oh, and by the way, just about everything in this article also applies to your non-Web writing efforts: reports, articles, white papers, and books. You just won’t need HTML code to get the job done.

Six Improvements For Your Blog

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From lifehack.org

Interested in a few basic blog improvements? Chris Brogan’s article should give you some ideas.

From Six Improvements to Your Blog on lifehack.org:

I’ve done a lot of blog surfing lately, in search of new (best) blogs. What I found often, however, was that there are things people could do to improve the relationship and interaction value of their blogs, which would in turn build a better bridge between blogs and their readers.

Chris’s six tips are extremely basic, with advice that includes formatting posts to make them more legible and making it easy for readers to contact you. I don’t agree with everything said — for example, the contact advice doesn’t work for me and I don’t see anything wrong with captchas if they prevent comment spam — but it’s a good look at some things you may be able to do to improve your blog overall.

Does anyone have any other tips they might want to share with readers? Use the Comments link here.

Tips for Becoming a Good Blogger

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From MPDailyFix.com.

Tim Jackson at MPDailyFix.com wrote an article back in November titled “What Does It Mean to Be a ‘Good Blogger’?“that I just stumbled upon. In it, he provides five tips for better blogging. Here they are with my take on them; you should read Tim’s article for his take.

  • Know your topic. You really shouldn’t write authoritatively about a topic when you don’t know enough about the topic to do so. Opinion is one thing, but if it’s based on facts, get the facts straight. That means doing your homework. These days, that’s easy — you’re sitting in front of a computer connected to the Internet, aren’t you? Use Wikipedia, Google, or your favorite search engine to find articles that explain things you aren’t sure about. This really hits home with me today because just yesterday I was blasted for not knowing off the top of my head that Apple sells a “two-button” mouse. I was familiar with the Mighty Mouse product but did not know all of its features. I corrected myself in the very next post, but that wasn’t enough for some readers. Ouch!
  • Know your audience. This one is extremely difficult for me, primarily because this site covers so many topics: support for my books and articles, stories about flying, information about writing, opinions, articles about travel, and stories about the things that go on in my life. Exactly who does this blog appeal to? I have no idea. But I can use stats or metrics to learn more about what people are reading when they come here. For example, yesterday’s article “Apple’s ‘Two-Button’ Mouse” was a huge hit with visitors, getting hundreds of page views and nine comments in a matter of hours. (Huge numbers for this site.) Articles about blogging and statistics also seem to do very well. Is that what my audience wants? Perhaps I should deliver more. But I’ve also decided to install polling software that asks readers which topics interest the most. That might help, too.
  • Read other blogs and leave comments on them. This is something I’ve been working hard to squeeze into my schedule. I’ve found that RSS reader software (I use Endo) is very helpful because it delivers articles or summaries of articles right to one central location. I can spend a few minutes browsing through the inbox, then follow links to the original articles. That’s how I found the article I’m discussing here. This is time consuming but it has three major benefits: (1) I learn a lot about the topics I’m following, (2) I get fodder for articles on this blog (or at least links for my automated del.icio.us links posts (see This just in…), and (3) I’m able to become part of the blogging community. (More on that in a moment.)
  • Follow the links. This isn’t a huge deal for me, since I don’t have many incoming links. Yet. But it is important to see who is linking to your site. Sadly, many of the incoming links appear to be from sites trying to up their Google ranking by linking to other sites. But when I do follow a quality link, it’s good to see that someone else has appreciated what I’ve written. And that brings us to Tim’s last tip.
  • Say thanks. This is a great way to become part of the blogging community. When someone has linked to one of your posts, it’s always nice to say thanks. Not only does this make the person on the other end feel good about sharing your work with other readers, but it builds community. This morning provided a great example of this in my e-mail inbox: I had a thank you note from the author of one of the articles I’d blogged about yesterday. She’d spent a few moments on my site and had some positive things to say about the Contact Me page, which has always been a sore subject. It was nice of her to take the time to write and even nicer to get some positive feedback about my rather strict contact policies.

Again, this is my take on Tim’s five tips. To read Tim’s take and the comments left by readers on his site, read his article.

And I’d love to get some comments about this topic here. Use the Comments link.

Getting Regular Blog Readers

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What good is blogging if no one reads what you write?

The Zero Boss has written a good article about how you can attract and retain readers for a new blog. Lots of good advice.

Read it here: http://thezeroboss.com/2006/11/05/so-i-have-a-blognow-what-how-to-get-people-to-read-
what-you-write/

In the same vein, Connected Internet has a great article specifically for WordPress users that lists four “engagement” plugins — that is, plugins that engage the reader and encourage visitors to read more of what’s online. I’ll be adding at least one of these plugins to my site soon.

You can read it here: http://www.connectedinternet.co.uk/2006/11/04/1022/