Deciding Whether to Include a Twitter Feed on Your Blog

Should you do it? And why?

I got an interesting question on Twitter today from someone who learned how to use Twitter from my Twitter Essential Training course on Lynda.com. He asked:

Do you feel that there is a benefit to having a Twitter feed on a blog?

Twitter FeedI have my Twitter feed on my blog. It’s at the bottom of every page — a place that isn’t “in your face” but is persistent. The solution I use — the WordPress plugin HL Twitter — shows all of my Tweets, including @replies, and can show the tweets for as many accounts as I like. It also offers the option to archive tweets on your blog and tweet new blog posts. I don’t use either of those features, but they’re there. and, of course, there are other solutions that’ll put tweets on your blog or website.

My response was as lengthy as Twitter’s 140 characters allow:

Yes, but it depend on what you tweet about and what your blog is about. Should be similar or compatible. Nice question, BTW!

It is a good question. One that’s worth discussing here.

Why Your Might Put a Twitter Feed on Your Blog

Think about your blog for a moment. What is it like?

Is it a personal blog where you share your thoughts and opinions and personal news? My blog, An Eclectic Mind, is like that.

Or is it a business blog that you created primarily to provide additional information for existing and potential customers or clients? This blog-based site, Maria’s Guides, and the site I maintain for my helicopter charter business, Flying M Air, are like that.

Now think about the things you tweet about. Are those things complementary or compatible with your blog?

Examples

In my personal blog, I write about everything. On my personal Twitter account, I tweet about everything.

In my personal blog, I’m not afraid to voice my strong opinions on politics and religion. In Twitter, I often share links that support my opinions on politics and religion.

In my personal blog, I occasionally use foul language. On my personal Twitter account, I occasionally use foul language.

Obviously, my personal blog and my Twitter stream are a good match.

My Flying M Air site’s “blog” entries normally consist of company news and special offers. Even though Flying M Air is actually me — I am the sole owner/operator of the business — my personal tweets about everything under the sun would simply not be appropriate to display on Flying M Air’s site. Not only that, but my strong views about politics and religion and my occasional off-color language could seriously turn off some potential clients who have conflicting strong views and don’t like to read language like that.

As a result, I wouldn’t dream of listing my tweets on Flying M Air’s site.

As you can see, this isn’t the kind of question you can answer with a simple yes or no. You need to look at it on a case-by-case basis.

The Benefit

Of course, the original question focused on the benefit of including tweets on a blog. Once you decide whether it’s appropriate, you might still want to determine whether there’s a real benefit to doing this.

I think this depends a lot on whether your Twitter stream adds anything to your blog.

I’ll be honest with you — I don’t know if it adds anything to my blog. No one has ever commented on it. I don’t know if it’s gotten more more Twitter followers — which might be a good motive for including it. It certainly helps make me look more active in social networking circles. But is that a good thing? Who knows?

Your blog design has a lot to do with it, too. Do you have room to include a Twitter stream? Will the format you can display it in match the rest of your site. (Aesthetics is important!)

And why do you think it might benefit you? Do your perceived benefits outweigh your perceived drawbacks?

I’m not sure how helpful this is. I guess my point is, you need to think about it and, if you decide to go forward, try to determine how it helps or hurts you.

Remember, it’s always easy to remove if things don’t work out.

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You can watch seven videos from my Twitter Essential Training course for free. Click here to get started.

2 thoughts on “Deciding Whether to Include a Twitter Feed on Your Blog

  1. I agree, it’s hard to tell if it matters, you’d have to have analytics there to see how many people follow you from your site. I think it could help but I wouldn’t expect the world from it.

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