MagCloud Offers Free Magazines for iPad Users

Print on demand goes digital for free.

MagCloud LogoI’ve been using MagCloud for some time now to create marketing material and, for a while, a monthly newsletter about flying around Arizona in a helicopter. It was suggested to me by a reader of my blog and once I saw what it was all about, I ran with it. I’m not the only one. Hundreds of people are releasing monthly or quarterly magazines using MagCloud’s print-on-demand features. Of those, a bunch are also taking advantage of a new feature that makes it possible to automatically publish magazines in an iPad-compatible digital format.

February 2010

Exploring Arizona by Helicopter: February 2010

In this month’s issue:
- The Grand Falls of the Little Colorado River resembles flowing chocolate during spring thaws and summer flash floods.
- Breathtaking views of water-filled canyons are among wonders visible from the air at the Colorado-San Juan Confluence.
- Agathla Peak — widely known as El Capitan — stands…

Find out more on MagCloud

This is a great thing for iPad owners looking for interesting new reading material. There are dozens of beautiful, full-color magazines that you can download for free onto your iPad. All you need is the MagCloud iPad app, which is also free from the iPad App Store.

MagCloud Magazine StoreHere’s how it works.

  1. Download the app and install it on your iPad.
  2. Open the app and use it to visit MacCloud’s Magazine Store.
  3. Browse by topic or search for a specific title.
  4. Tap a magazine you want. It’s downloaded to your iPad.
  5. Repeat steps 3 and 4 as desired to download multiple magazines. They’ll appear in the My Magazines screen.
  6. Downloaded MagazineTap a downloaded magazine to read it. In portrait mode, it appears as a single page. In landscape mode, it appears as a spread. You can pinch and drag to magnify and scroll.

MagCloud is an excellent print-on-demand publisher for magazine-style publications. I highly recommend it. And if you’re an iPad user, I hope you’ll check out MagCloud’s app and the free magazines you can download. Be sure to do a search for “helicopter” and take a look at some of mine.

How Twitter Can Help You Become a Better Writer

140 characters or less.

One of my biggest problems as a writer is that I tend to be overly wordy. If a story can be told in 500 words, I’ll take 1000. If a how-to piece for a magazine article needs to be 1500, I’ll write 2200.

The problem is, a writer needs to be able to deliver a message in the desired word count.

Twitter logoAnd that’s where Twitter comes in. With only 140 characters, it’s often tough to communicate a complex message. While many people resort to cryptic txt world abbreviations, I prefer not to. Instead, I prefer whole words and even whole sentences.

Still other people will use several consecutive tweets to tell a story. This is generally not a good idea — more than two Tweets in a row that tell a long story is generally considered bad Twitter etiquette. Besides, where’s the challenge in that?

A better idea — one that offers good practice for a writer — is to embrace the 140-character limitation. Deliver complete, grammatically correct — or nearly grammatically correct, as I’ll discuss in a moment — thoughts as whole sentences.

And this is what I attempt to do on Twitter.

Tighten It Up

Here’s how I embrace Twitter’s limitation and use it as a tool to practice tightening up my prose:

  1. In Twitter client* software — compose the tweet to say what you need to say.
  2. Check the character count. If you’re under, tweet it as is. You’re done. Skip the remaining steps.
  3. If you’re over the character count, start paring down the text. Here are the things I do in the order I usually do them:
    • Reread the tweet. Do you really need to say all of that?
    • Look at the long words. Can any be replaced with shorter words that mean nearly the same thing?
    • Kill the adverbs. This is basic writing advice that has nothing to do with Twitter.
    • Look at the adjectives. Do you really need them?
    • Drop periods after obvious abbreviations, such as Mr or Dr.
    • Kill the articles. This is where grammar begins to suffer. I have a personal rule: if I kill one article in a tweet, I kill them all, just for consistency.
  4. As soon as the character count gets below 140 characters, re-read the tweet. If it’s what you want to say, tweet it. You’re done. Skip the remaining step.
  5. If your tweet doesn’t relay your message, start over from scratch.

This exercise can be fun if you go at it the right way. Although it might seem tough the first few times you do it, it does get easier and easier. I’ve gotten to the point where I sometimes cut so much out that I can add another short sentence. Not bad.

Are you a writer or just a tweeter? If you’re a writer, rise to the 140-character challenge of Twitter without leaning on txt abbreviation crutches.

*This is nearly impossible to do on a cell phone using txting, so don’t even try.

Learn More on Lynda.com

Get more from your software.Want to Learn More about Using Twitter?
Learn online at Lynda.com. Recently revised and expanded, my Twitter course includes more than three hours of video training material that’ll help you get more out of Twitter. Check it out. If you’re not a Lynda.com subscriber, be sure to visit to try some of the free videos. I think you’ll be hooked.