Please don’t expect so much from me!
This morning, I received an e-mail message from a reader that evoked a number of emotions in me. I thought I’d share it with readers so they can get a better idea of what the Maria’s Guides Web site is all about.
The Message
Here’s the message. I’ve omitted the person’s name and other identifying information, because my purpose is not to put him or his organization in the spotlight.
Friday a week ago Apple sent down a miserably ill-detailed upgrade from OS 10.5.1 to OS 10.5.2.
It may prove to be one of the worst sends in recent Apple history.
Using a fairly new MacBook Pro loaded with Adobe CS3 and prepped to print to an Epson 9800 Pro — making us a member of that Apple/Adobe/Epson Big-Chunk-Of-Apple’s-Graphic-Base — it became apparent that much was lost.
I couldn’t print to the Epson. Printing would start but stop after a varying percentage of job completion and the system would start printing any file, small or large, one line at a time on five-minute intervals. Trust me on this.
All my communications were wiped out. No Airport and, when I got home, the Apple modem I have to use for dialup was not seen by the MacBook.
Though I have a three-year highest level available membership in Apple Care, nobody had the foggiest notion what to do about it. There was agreement in early going from four tech support folks that Time Machine would not be of help. A week later — Friday the 29th — a Peer Two support helper said of course and at least THOUGHT she put the system back as it was the day before the debacle.
Not the case. Still no communication. Printing remains a problem. Other small problems too subtle to classify at this early state.
When is Apple going to return to being a company we can trust? Clearly Leopard was released with scandalously ill-tested preparation for their partners — and Adobe and Epson weren’t the only ones on the tarmac. Apple needs to be taken to court to instill some responsibility for the serious monetary damage these inflicted problems bring to us small businessmen. Can’t even imagine what it would be on large companies.
Maria’s Guides may be one of the few consistent publications that will do something about this. David Pogue is too busy writing his New York Times Columns on the latest electronic gadgets for teenagers to care.
Help! And thank you for all you do.
I have to start out by saying that I really don’t like getting e-mail like this. While I understand the reader’s need to vent, he’s venting to the wrong person. There’s nothing I can personally do to help him. Nothing.
Why My Response is Here
I started writing a personal response, then realized that doing so would violate my own contact policy: that is, any requests for help must be on this site — not in e-mail. The reason I have this policy is so that when I answer a question, it goes into a place where other readers can find and read it. This way, I shouldn’t get identical questions submitted by numerous people.
The fact that this is getting any attention at all is a violation of my policy; requests for assistance received via e-mail are normally deleted without any response at all.
Before you get all hot and bothered by that idea, consider this: Over the past 18 years, I’ve written 70 books and literally hundreds of articles that have appeared in print and on a variety of Web sites. (That doesn’t count the articles written here or on An Eclectic Mind.) By now, my work has been read by millions of people worldwide. If a tiny fraction — say 0.01% — of those people decided to e-mail me with a question during that 18 year period, I’d be spending all of my time answering personal e-mail messages. I simply cannot do that. I need to work to earn a living. I can’t work if I’m spending all my time answering e-mail.
So why is this message getting an answer? Because it gives me a lot to say.
Mac OS X 10.5.2 Update
The author of the message characterizes the latest update as a “miserably ill-detailed upgrade.” That’s not exactly true. There was quite a bit of information about the update online. In fact, I linked to it from a post on this Web site.
While the information did not specifically address potential problems with Epson printers, in did describe, in a good amount of detail, what the update would change.
And, for the record, I haven’t been able to associate any new problems on either of my computers running Leopard — a MacBook Pro and a 24-in iMac — with 10.5.2. I’m not saying there’s nothing wrong with it. I’m just saying that I haven’t had any problems with it. If I don’t have a problem, I can’t be expected to write about it here or anywhere else.
What Does He Want Me to Do?
I actually began writing a response in e-mail. If you recall from the original message above, it ended with “Help!”
Here’s as far as I got:
I’m sorry, but I really don’t know what it is that you want me to do.
Do you want me to tell you when Apple will “return to being a company we can trust”? I have no idea if that’ll ever happen. You’re certainly not the only one frustrated by the current situation. But with Apple’s market growing, can we honestly expect it to return to the friendly little company it once was?
Do you expect me to help you troubleshoot your printing problem? I have absolutely no way to do that. I don’t have an Epson printer and I have no experience with one. This is clearly an issue to take up with either Epson or Apple. The Apple support forums would be a good place to post the details of your problem. Perhaps another Epson user has already encountered and fixed the problem.
What I also want to add is that if the model of printer in question is older than 3 or 4 years, it’s an awful lot to expect anyone to support it. In this wasteful day and age, computer equipment is designed to be replaced every few years. Indeed, the printer I rely on every day — an HP LaserJet 2100 TN is considered ancient at almost 8 years old. If it were to stop functioning, I know for a fact that there’s no way I could get troubleshooting help or get it repaired. Although it cost me $1,000 when new, it’s now worthless and can easily be replaced by a better, faster, and more feature-packed machine for half the price. But I’ll continue to use it until it simply stops. (Its predecessor, an HP 4MP, continues to do duty as my husband’s desktop printer in his home office.)
Thoughts on AppleCare
I’m the kind of person who doesn’t believe in extended warranties. I never did — until the logic board on my old Dual G5 died when it was only 18 months old. That repair cost me about $700.
I’ve owned about 20 different Macs since 1989. Back in the early days, Macs were good, simple, durable machines. I used to teach a Mac troubleshooting course where we’d purposely break things in the hardware or software and teach students how to find and fix the problems. We never had one go permanently bad on us. We could always fix it with a system disk or a peek under the hood.
But somewhere along the way, the machines got a little less reliable. Things that never would break before, now occasionally went bad. The logic board is a perfect example. The CD/DVD drive on my little 12-inch PowerBook is another example, although I admit that machine has a lot more years and miles on it.
So I started buying AppleCare protection when I bought my MacBook Pro last year. And guess what? The CD/DVD drive in that went bad and needed to be replaced. This time I was covered and AppleCard paid for itself. You can bet the farm that I got AppleCare on my new iMac.
So yes, I recommend AppleCare.
But no, I don’t recommend letting the AppleCare service you paid for not solve your problem.
Now please understand that I can’t call some special contact at Apple and get them to pay better attention to this reader’s problem. I don’t have a special contact. I go through the same routine as everyone else when I have a problem.
The difference is, I don’t let them get away with not solving my problem when I paid for the service to solve it. What this guy needs to learn is to not take no for an answer and to keep calling them, repeatedly, if necessary, until they put on a support person who will solve the problem. (I’ve found that if you get a different person each time you call, you’ll eventually get one who knows what he’s doing. Unless, of course, he’s reading off a script in India.)
Be Careful of Comparisons
In his letter, the reader mentioned another author in a way that seemed to suggest he was comparing me to that other author.
Please don’t do that.
I am not a product (or byproduct) of the Dummies phenomena or an idolized user-turned-expert fortunate enough to be in the right place at the right time. There’s no book series with my name as the brand. I don’t need an entourage to protect me from fans as I’m whisked from one location to another at Macworld Expo. And although people do occasionally ask for my autograph, they’re not willing to wait on line to get it.
I’m simply a long-time Macintosh user who has a knack for explaining things and the ability to produce a decent amount of fresh content about the things that interest me.
I don’t get hardware or software for free from companies that hope I’ll write nice things about it. Apparently no one seems to care what I write about the hardware or software I use, so I write what I really think from the perspective of a real user who has really paid, with hard-earned money, for what I’m using.
If I like something enough to get really interested in it, I’ll write a bunch of how-tos to get my readers interested in it, too. And maybe — just maybe — I’ll have enough of an interest to write a book about it. (That’s how our WordPress book got started.)
I believe in supporting my readers by clarifying and expanding upon what I’ve written and by offering new, related content on this site. I’ll admit that my goal, like many other writers, is to impress readers enough for them to support my efforts by buying my books. (And, in case you’re wondering, I earn a whole 15¢ to $2 per book, depending on the title and how it is sold. I don’t sell millions of books.)
I’m not a “brand name” and never expect to be.
I’m just a writer — an honest, geek writer.
And Maria’s Guides is my outlet for some of the content I write.
Maria’s Guides is Not a Troubleshooting Site
Troubleshooting is frustrating and annoying and a huge waste of time. But it’s also the price we pay for allowing computers to become a big part of our lives. It’s a tradeoff.
Tired of troubleshooting your computer? Don’t change anything on it once it’s working right. Or just get rid of it. Is that practical? Probably not.
I don’t think Apple is any worse than the next big company at supporting users. At least we have the benefit of a relatively intuitive interface to work with and an operating system that doesn’t display an annoying security dialog every time we try to start a process. (Honestly, I can’t bear to use my Vista PC at all these days.)
But although you might find some articles here that’ll help you troubleshoot your computer problems — especially if I’ve had the same problem and have found a solution — Maria’s Guides is not a troubleshooting Web site. I really cannot be expected to solve reader problems here.
I hope the reader who e-mailed me is reading this, since it’s the only response he’ll get from me. And I hope he has a good idea of how to move forward to solve his problem: Apple, Adobe, and Epson support forums, troubleshooting Web sites, Google searches.
That’s how I’d handle it if it were my problem — although I’m more likely to try Google first.
Maria, I’m not sure what I did to deserve your snarkiness about my career… Are you saying that if you were offered these opportunities–a line of books, a Times column, whatever–that you would NOT leap at the chance?
As for my being “fortunate enough to be in the right place at the right time”–you and I came upon the scene at precisely the same time, my dear. We both began as nobodies.
Finally, I found this part of your post especially damaging by implication: “I don’t get hardware or software for free from companies that hope I’ll write nice things about it.”
I don’t get free stuff either, Maria. Not even “editorial discounts.”
No critic for a publication of the Times’s caliber gets anything for free. In fact, if we accept anything of value over $20, we’ll be fired so fast our heads would spin.
—–
Anyway. All that is not the point of my comment.
The main thing is, I COMPLETELY agree with your post and intend to point a lot of people to it. I get this CONSTANTLY: “I have a glitch, and therefore Apple is awful and has gone to hell, and YOU have to fix it for me!”
Once–ONCE–I attempted to write an explanation of why I’m not every reader’s personal troubleshooting consultant, much as you have (but not as well). So what happened?
The guy wrote back: “F**k you, too.”
He STILL didn’t get it!
Oy.
–David Pogue
Maria-Thank You for this inspired response. I really appreciated your down to earth answer. I just realized that bloggers are often mistaken for gurus, cheap solution providers and blessed with divine knowledge. I am new to Apple and no- I did not subscribe to Apple care. I too believe that computers will not last more than a few years. I don’t trust them more than that. However, since I have an Apple (iMac 20″) I don’t see on my screen things like : ” Bad_Pool_Caller” and that sort of nonsense. Thank You one more time for having set the clocks to the right time
Now, David, I never said those things about YOU. Funny you should think I did.
And you of all people should understand my “snarkiness” after what you did to me all those years ago. But I don’t expect you to remember. After all, you don’t have to.
Maria, you wrote: “Now, David, I never said those things about YOU. Funny you should think I did.”
Say what!?
Your reader wrote: “Maria’s Guides may be one of the few consistent publications… David Pogue is too busy writing his New York Times Columns.”
And you responded: “In his letter, the reader mentioned another author in a way that seemed to suggest he was comparing me to that other author. Please don’t do that.”
Who else could that “other author” be!? He names me, for God’s sake!
You mention the “for Dummies” line… Having a line of books named for the author… Autograph lines at Macworld Expo… And you expect me to believe that you’re not talking about me!?
Wow.
Finally: no, alas, I don’t remember what I “did” to you all those years ago. If I slighted you in some way, I’m sorry.
But at least I now understand your bitter tone!
–David
Hi David,
I don’t want to take sides over this, as I read and respect the work of both you and Maria.
However, I’d like to point out that Tim O’Reilly also fits into those characterizations… brand of books named after him… lineups at Macworld…
Dec. 10, 2009
Maria,
Seeing your March 2008 column in your send today gave me a case of “Deja vu all over again.” I was similarly affected by OS 10.5.2 and the parallels with my case and your quoted writer are pretty much total. Though I didn’t understand the problem then, now I do and perhaps it will be helpful to fill that in. You and I corresponded at that time.
The problem with the update — and this has happened since in exactly the same circumstances — was not the printer driver but, rather, the ColorBurst RIP that Epson sold with their large 7800 and 9800 printers at that time. Your writer would have had the latest printer, by the way. That he identified his 9800 as a “Pro” revealed that he had bought the RIP. And, as your writer described it, everything came to a halt and there was the “print a line, wait five minutes, print a line” aftermath.
Epson wasn’t prepared for it though I [also?] had a three-year support policy all paid up with them. For a while they argued that the support did not include the RIP because ColorBurst was taking that attitude though my system at the time of the failure was quite recent. They wanted me to buy their full-service RIP at something close to $800 which was — you will be interested to note — about what I had paid Epson to ‘upgrade’ to Pro. Turns out Colorburst had not provided their full version but, rather, an attenuated one, smaller, etc. I am not shy when I’ve paid for something and feel cheated by Epson or anyone else so they set it right through the simple expedient of sending me a new RIP disk from ColorBurst though I was never able to know clearly if it was the full version. It was made clear that I wasn’t to let Colorburst know they had sent it to me! Didn’t care, it worked. Epson never bent on my holding that the 3-year support covered that issue. Now, with the contract still in force though about to expire, they don’t seem to have any help for the problems of my venerable machine that still works — mostly.
I give you this detail because when Snow Leopard came out — bought by me but not yet installed! — I tried to learn if I was going to have the same problem. Epson has lots of printer drivers on Snow Leopard, as you have helpfully covered very well, but nobody at Apple or in any other place seems to know if it will work with the ColorBurst (or other make) RIPs. With these large printers doing very fine printing, the RIP is necessary to change the files to Postscript, as you know, I’m sure.
Though there is much that I could add on your writer’s 2008 mail, I think this covers the main points because the core problem presented in the problem he describes has still not been addressed as far as I can tell by AppleCore. ColorBurst ain’t talkin’. Epson never officially cared!
I don’t know, for example, if the OS 10.6 driver for my 9800 would work on the PRINTER and my Adobe CS4 without going through RIP. Can’t find an answer and it’s too expensive to just chance it.
Keep up your good work and don’t let the bastards grind you down.
Happy Holidays